Little Duck Organics has redesigned the packaging for its line of organic freeze-dried fruit snacks, Tiny Fruits. The brand's rubber duck character is taking a more prominent role on the pouches and is now more closely integrated with the identity; pouches are color coded and a window showcases the fruit inside. 

 

The new packaging follows a brand strategy revamp that focuses on speaking to moms and dads with a personal tone. “A captivating company culture and bold branding are an integral part of our strategy to grow Little Duck Organics,” said Zak Normandin, the company founder and CEO.

 

The company collaborated with Southlake, TX-based 29 Agency for its packaging, and developed its web, marketing and promotional materials in-house. The new design took ‘best packaging’ at Natural Products Expo East in late September. Tiny Fruits are available at Whole Foods, Earth Faire, Fairway Market and other retailers nationwide. 
 

Launch: September 2011

 

Package design: 29 Agency