On a mission to make natural personal care available to everyone, everywhere, Burt’s Bees saw an opportunity to create a new breed of natural. One that trades the standard “earthy” aesthetic for a more contemporary feel, without pretention and not too “crunchy”. Aimed at women 18-34, güd is a brightly fragranced personal care line made without parabens, phthalates, petrochemicals or sodium lauryl sulfate. Products are priced below typical natural products, from $4.99 (hand wash) to $11.99 (body butter).

 

Package design: Baldwin&, www.baldwinand.com

Illustration: Frann Preston-Gannon