A redesign of iconic Indian brand Cobra Beer emphasizes its premium positioning and global credentials while retaining its Indian heritage. The perfect accompaniment to Indian cuisine, Cobra is crafted from rice and maize and is brewed with less carbonation to yield its uniquely smooth taste. The Cobra brand mark has been redesigned yet the overall identity’s iconic green and gold colors are retained and enriched. Smooth contour lines appear subtly in the background of the neck label, adding dimension. The secondary pack design carries over the contour shape as a primary graphic device.

Launch: October 2011

Package design: Echo Brand Design