Maturing Tactics Give Private Label a Cachet
- Make their stores a destination.
- Market the store as the brand.
- Signal premium value.
photography enable consumers to "taste the difference" in Archer Farms' food products. BP
product categories, according to a 2003 study by ACNielson.
"In areas like beauty products and baby food, trust is a vital element to success," Perrin notes. "Private label's growth in these areas shows that retailers are marketing effectively to consumers beyond the simple 'low-cost, high-volume' approach of the past."
is a store brand.
the products to the next level through innovations in products, packaging
The Sterling Group, contact Debbie Millman at 212.329.4609 or