Wal-Mart Reshapes Consumers, Brands and Packaging
But they make the second most trips to a Supercenter—5.6—over a four-week period and spend about $289.
- Spending more time planning their shopping trips.
- Shopping fewer places and reducing the number of shopping trips.
- More demanding. Most would rather “fill in” at other stores than substitute when Wal-Mart does not have what they want or if their brand is out-of-stock.
Standardizing its package design around the globe for its Great Value and Sam’s Choice brands will help lower costs.
Many packages carry images that wrap around the container. Cartons of Great Value Elbow Macaroni, for example, feature a colorful and detailed illustration of the Italian countryside. This adds an imported and upscale look.