Man Eau de Toilette Spray, made in Italy, appeals to the sensual side of men’s personal grooming.
Promotional copy states, “His clothes exalt the body, his perfume exalts the soul. For men, a hymn to sensuality unfettered.”
Both primary and secondary packages capture that essence. The glass spray bottles feature an embossed image of a snake slithering from the back panel, around one side and up the front panel.
The snake draws attention to the square shoulder and cap on the bottle, shapes that signal this brand is for men.
The snake theme continues onto the carton. Graphics and a “soft- touch” finish give the appearance and tactile sensation of a snake’s skin.
Suggested retail prices are $53 for a 1.7-ounce bottle of fragrance and $79 for a 3.4-ounce bottle.
In household uses, consumers let the bleach sit on the desired area for one to three minutes, rub and then wipe or rinse the area clean.
This product should be a welcome addition in a category where consumers are demanding more controlled and directed product flow.
Contact Tom Vierhile at Productscan ® Online and Marketing Intelligence Service at 585.374.6326, ext. 28, or