Making Money Two-fold From Trash
TerraCycle Inc., Princeton, N.J., makes its all-natural fertilizer from trash, and packs the liquid product in recycled, 20-ounce plastic bottles. Even its shipping cartons come from recycled materials.
The upstart company is the brainchild of Princeton University students, who use worms to process compost into organic fertilizer.
TerraCycle gets paid twice—first when it collects garbage from other companies, and again when it sells the plant food.
Consumers can spray or mist the plant food directly onto houseplants, lawns and gardens. It contains no toxins, pesticides or synthetic chemicals to harm plants or the environment. The plant food is safe around children and pets.
Users can apply the organic fertilizer in mass agricultural settings, distributed through the existing irrigation facilities of farms, vineyards and golf courses and parks.
The company liquefies the excretions from the worms to produce the plant food.
Meanwhile, school children collect used soda and water bottles around the country. TerraCycle cleans the bottles and removes the labels.
It then fills the bottles with the liquid plant food and applies a full-body, shrink-sleeve label. A standard trigger sprayer tops off the bottle.
While most bottles feature clear plastic, some containers are green or blue.
The company has also partnered with numerous recycling centers as a source of these used bottles.
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