The Vending Machine is Back…
A short list of some items that have recently appeared in vending machines:
- Disposable cameras
- Swim goggles
Credit-card, debit-card and cell-phone payment options are also making vending machines more attractive for impulse purchases.
1. How to best to stage packaging to attract when imprisoned behind a glass screen several feet from the consumer?
2. How to protect against product breakage in systems where a product may fall a couple of feet as it’s dispensed?
3. How to ensure freshness in an environment which may have wider temperature and light variations than grocery or C-stores?
Schools can provide healthful lunch alternatives through the vending machine that was once to blame for excessive candy snacking.
If the answer for your brand is “yes,” examine the packaging challenges:
1. Make it cost-efficient. This is the primary issue when thinking about vending packaging. Understand that sales will be incremental at best.
Follow this rule of thumb: If potential sales are estimated to be 5 percent or more of a product’s total, vending-specific packaging becomes a viable option.
Vending-specific packaging is probably not appropriate if your goal is packaging as a point-of-purchase marketing tool.
3. The all-important front panel. A third consideration is optimizing communications on the package’s facing panel.
Band-Aid’s vending package also makes the brand’s familiar visual cues of red, white and blue prominent.