Often, after we print an article in BRANDPACKAGING, we uncover added information on a trend we’ve identified. Here is more on a recent trend.

New packaging materials and structures are reshaping the convenience store channel in ways that make c-stores a destination, rather than a way station, for consumers. We first reported on this trend in our March 2005 issue.

Pioneer Snacks recently enlisted the help of Detroit-based Flowdesign to develop an innovative way of delivering meat snacks to the consumer. Research shows that consumers perceive unwrapped or “bulk” sausage sticks to be more fresh and wholesome than wrapped sticks, but traditionally, these products have been sold individually for immediate consumption only.

 The solution is a clear plastic jar with bold, colorful labels and a red, reclosable screw cap. The package is designed with the on-the-go consumer in mind and fits snugly in a car cupholder or in a sportsbag or backpack.

“We researched label material alternatives including shrink wrap, but decided to use clear pressure-sensitive labels”, says Dan Matauch, principle of Flowdesign. “The clear labels worked best because they revealed the meat sticks inside without creating air pockets, which can be found using clear shrink-wrap labels.”

Labels for each of the five varieties were carefully designed to evoke a flavor feeling with the use of colors, custom fonts and graphics.

Up against some of the top food manufacturers, Pioneer Snacks received an award for packaging design at last fall’s National Association of Convenience Stores show. The product reportedly has seen tremendous sales growth since the introduction of the new packaging. BP

Brand identity and package design. At Flowdesign, contact Dan Matauch at 248.349.7250 or dan@flow-design.com.