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The dark side of smart packaging?
•Stealthy scans: Barcodes require a line of sight scan—you have to hold up a package for someone to scan it. Because they are based on radio waves, RFID tags don’t. So, you give someone else the ability to do what Albrecht calls a “silent surreptitious scan” to conduct an inventory of your shopping bag, your RFID-embedded clothing or, in the case of smart cards, an inventory of your purse.
•Radio waves: A third, less-talked about, aspect of RFID is the impact of RFID radio waves on product quality and, even, human health. Some pharmaceutical products have already been found to be rendered unstable by exposure to electromagnetic radiation, Albrecht says. “In the U.S., people are reluctant to discuss [that aspect of RFID].”
For an in-depth look at this topic, please visit www.brandpackaging.com.