Facing Off Against 'Wrap Rage'
By KATE BERTRAND CONNOLLY
Consumer frustration with packaging has come to a head, and brand owners are stepping up.
You know the drill. You get your new cell phone or electric toothbrush home from the store, and the first thing you do is look for scissors, a knife, a box cutter or any tool to get the clamshell open.
The eight pillars of pain
A packaging report card
Secondly, with an eye to convenience:
Where to go for more information...