Brand strategy changes the way people drink water.
BRAND MANAGER, INNOVATION AND NON-TRADITIONAL MARKETING, EVIAN NORTH AMERICA
Name: Caroline Kibler
Title: Brand manager, innovation and non-traditional marketing
Years in current job: A year and a half
Ultimate branded package: Our own—Evian Natural Spring Water.
What’s on your nightstand: Blink: The Power of Thinking without Thinking, by Malcolm Gladwell; and Setting the Table: The Transforming Power of Hospitality in Business, by restaurateur Danny Meyer.