By Brian Erdman
Thinking about innovating from the ground up? If the foundation is solid, maybe all your brand needs is the proverbial fresh coat of paint.
My first house was in what you would call a “fringe neighborhood”. It was one of those up-and-coming urban settings born from a saturated housing market in the neighboring, highly sought-after communities. My neighborhood was defined by its juxtaposition—a checkerboard of new construction homes amid dilapidation and young, urban, well-off transplants mingling among lifelong residents of modest means.