Spalding Steps up the Game
By Leah Genuario
Spalding breathes new life into the sporting goods category with a complete rebranding that initially began with its basketballs.
When it comes to a basketball, there is no one-size-fits-all. Some basketballs are made for small hands while others are more suited for an adult-sized grip. Some are for casually shooting around the backyard while others are intended for more serious play. Some are ideal for the outdoors and some work better on inside courts.