Vitality of the Pack
A new framework to maximize the multifaceted nature of packaging.
Packaging plays an important role in the lives of consumers, business and the planet. It’s called upon to protect, preserve, present and deliver the product; to delight the consumer; and ultimately, to do no harm to the world we live in. So how can we effectively leverage this important piece of the marketing mix that, for so many years, has been underleveraged or misunderstood?