When used to its full potential, packaging refers back to the brand and leverages its chief assets. It also has the power to become the most important customer touchpoint—making the brand tangible by placing it in customers’ hands. More and more, marketers are taking that concept a step further, and incorporating intelligent technologies into their brand’s packaging. We most recently reported on this topic in our July 2007 issue (archives at www.brandpackaging.com).
Imagine connecting with your consumers on the most personal level, creating more targeted and relevant marketing campaigns, driving higher conversion rates for direct response marketing and increasing brand exposure.