Launched: March 2012

Handmade by Hadley’s Ice Cream revamped its packaging to appeal to patriotic consumers this summer. The new design incorporates quirky illustrations, interesting characters, nostalgic language and an eye-catching color palette in celebration of the Queen’s Diamond Jubilee and the Olympic Games. The ice cream is available in 100ml and 500ml sizes. (Package design: Holy Cow, www.holycow.uk.com; Artwork: Marie-Helene Jeeves, www.mhjeeves.com)