Upsher-Smith turned to Duffy & Partners seeking a new look and feel for the packaging of its lotion line AmLactin. Duffy’s design preserves the clinical efficacy and heritage of the brand, while appealing to a broader audience on the shelf. Duffy rejuvenated the packaging design for AmLactin Moisturizing Body Lotion, AmLactin Ultra Hydrating Body Cream, AmLactin Foot Cream, and trial-size Moisturizing Body Lotion bottles and packets. The new package design is available at national and locally based retail locations.

Package Design
Duffy & Partners, www.duffy.com