Dog product line fetches packaging design awards

Since the products began appearing on store shelves in January, the Spring Naturals line of premium dinners and treats for dogs has won award after award for its packaging, designed by Matrix Partners. Most recently, the brand brought home two Hermes Creative Awards — including a Gold Award for excellence in package design. This honor comes after the prestige of being a Pet Business “2011 Industry Recognition Award Winner” and a Pet Product News “2012 Editors’ Choice Award Winner.” Currently available in the U.S. and Canada, the brand has used Matrix Partners for all aspects of the launch from positioning, branding, packaging and Website design to consumer marketing, public relations and social media campaigns. Spring Naturals plans to expand to all organic and feline product lines as well.

Package Design:
Matrix Partners, Matrix1.com

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.