Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. Sandstrom is the brand design agency responsible for the Bulleit Bourbon package, which won a Silver Clio Award in 2000. Bulleit brand premium spirits are currently available in the U.S., Canada, the United Kingdom, Australia and Sweden. Because of Bulleit Bourbon’s success, Diageo PLC has elected not to change the bottle design but rather stick with Sandstrom Partners in the hopes of creating further successes.
Sandstrom Partners, www.sandstrompartners.com