Bulleit Bourbon gears up for two new products

Diageo PLC is again pairing up with Sandstrom Partners for the release of two new products in its premium Bulleit whiskey line. Sandstrom is the brand design agency responsible for the Bulleit Bourbon package, which won a Silver Clio Award in 2000. Bulleit brand premium spirits are currently available in the U.S., Canada, the United Kingdom, Australia and Sweden. Because of Bulleit Bourbon’s success, Diageo PLC has elected not to change the bottle design but rather stick with Sandstrom Partners in the hopes of creating further successes.

Package Design:
Sandstrom Partners, www.sandstrompartners.com

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.