“Wonderfully unusual” nonalcoholic adult beverage ZEO has been given its brand expression by integrated brand design agency Blue Marlin. ZEO, the debut product from Mayfair-based Freedrinks Ltd., launched in the United Kingdom this summer. ZEO is a lightly carbonated beverage that aims to deliver a sensory experience like no other. Blue Marlin created graphic and structural packaging to introduce ZEO, and its unique proposition, on- and off-trade. “We kept the design simple, to allow ZEO’s unique bottle shape to do the talking,” explains Simon Pendry, Blue Marlin London creative director. “The minimalistic black, gold and white graphic design gleams with sophistication, communicating essential information with perfectly premium appeal.”

Package Design:
Blue Marlin, www.bluemarlinbd.com