Wandering Bear Coffee is introducing a single-serve, 11 oz. cold brew box, making it easier to enjoy your coffee on the go. Certified Organic, Fair Trade and 25mg of caffeine per ounce, is now more convenient than ever, making it easier get a cold brew fix on the way to work, at the gym or while out and about. The brand is also the first in the premium cold brew category to launch a TetraPak carton, widely recognized for improved sustainability.
Wandering Bear was the first brand to put cold brew coffee on tap in homes and offices via innovative box packaging. The format and craft packaging have become a calling card of the brand, earning them a loyal following in their home market of New York, but retailers and consumers alike were asking for something smaller.
"We've really listened to our consumers on this one," said Bachmann, "Love for our 'coffee on tap' products has been strong for years now but our loyalists have been wanting something they can take with them on-the-go. We're excited at the new opportunities this product line will open for our brand."
The product will be on the shelves at Target throughout the northeast and at independent retailers in New York, New Jersey and Connecticut (SRP $3.99).