The challenge with the recently released series of promotional packages and shelf trays for the Dove Body Wash product line was to create a cohesive look across different product choices, each with its own distinctive color and graphic, while clearly communicating the Dove brand. A flow of color in both the packaging and the tray provides a powerful shelf presence while the packaging itself allows consumers to see clearly that the pack contains three 24oz body wash products. These products can be found in club stores in seven varieties, including Shea Butter, Deep Moisture, Sensitive Skin, Revive, Cool Moisture, Burst and Rebalance.

Package Design: TFI Envision Inc., www.tfienvision.com