In a niche market dominated by a few historic players, Sanpellegrino wanted a different and innovative positioning to differentiate from its competitors. Brand and packaging design agency BREAK was tasked with accurately repositioning the Chinò brand to clearly affirm the different soul of the product.

Designer Alessandro Di Bello applied notes to the design to give an elegant and distinguished interpretation of the brand promise as exposed in the naming. The brand evolution is intended to reflect quality and contemporaneity.