Dust Cutter Beverage Co., Jackson Hole, Wyo., launches its first product line, three varieties of all-natural, western-style lemonade, available in western state test markets and online. Package design (as well as the branding and advertising) is by Cultivator Advertising & Design, Denver, their first work for the new client.

Dust Cutter is packaged in fast-cooling, 16 oz., reclosable aluminum (“Alumi-Tek”) bottles, and comes in Original, Huckleberry and Iced Tea varieties, retailing online for $20 per 12-pack. Its all-natural ingredients include ginseng and vitamin B. Dust Cutter is made from the company founder, Eric Green’s family recipe, served up for generations to parched guests at the Warm Springs Ranch in Jackson Hole, Wyo.

Dust Cutter’s brand personifier is the Lemon Cowboy, a hard-ridin’ dude atop a bucking lemon, who appears in poster form (11” x 18”) at points-of-purchase including natural grocers, convenience stores, and select QSRs and bars (Dust Cutter is a great mixer). It also runs outdoors, on delivery truck sides.

Dust Cutter is distributed by Carlson Distributing, Salt Lake City, Utah.

Creative credits go to Cultivator package designer Monte Mead, creative director/copywriter Tim Abare, and designer Jeremy Pruitt. The Lemon Cowboy illustrator is Jeff Foster, of Lake Oswego, Ore.

Cultivator is a creative-focused advertising and design firm. Accounts include Dust Cutter, New Belgium Brewing, Red Robin Gourmet Burgers, Visit Estes Park, Anthony’s Pizza, Breckenridge Brewery, FIN, Inspirato, Telluride Tourism Board, Moots Cycles, Run.com, and RockResorts.