hills ideal balance pet food

Hill’s Ideal Balance

Submitted by Ciulla

Hill’s, a leader in pet nutrition since 1939, introduced Ideal Balance as a 100% natural pet food. The package is designed to establish a balance between emotive imagery and the health benefit story. The pet silhouette against the sky communicates a long and healthy life, and the food images tell people the ingredients: To consumers, “natural” means real meat first.

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