Design Gallery Award 2013, Flexible: Milano

Milano

Submitted by Flood Creative

Milano has become a billion dollar brand. Pepperidge Farm wanted a look just for it, instead of the previous design shared with the entire Distinctive Cookie line. The new package puts Milano as the hero, and the feminine, sophisticated, indulgent design appeals to women seeking a “for me” moment.

Learn more about the BRANDPACKAGING Design Gallery Award 2013 here!

Vote for the flexible Category here!

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.