Brandimage, a leading global consultancy of brand equity architects and designers, has repositioned the Kerasilk professional haircare range for the German brand GOLDWELL (Kao Group), which is relaunching the Kerasilk brand with new positioning and packaging. Kerasilk formulas combine Japanese silk protein and keratin to help transform the hair over the long term. The products are available as a professional salon service and complemented by a home care range. With this elegant and premium line, the company wanted to offer women an efficient, tailored solution to make their damaged and unruly hair smooth, silky and manageable. The design created by Brandimage includes a new graphic identity and the creation of a specific graphic style highlighting the exclusive efficiency of the brand’s formulas and the premium positioning of the range. www.brand-image.com
New positioning and packaging for the professional haircare brand have been introduced.
April 9, 2014