Andy’s Candy Apothecary has chosen Emcee Design, a division of independent advertising agency MeringCarson, as its design and branding agency of record, according to Michael Leonardini, design director of the firm.
Working with owner Andy Paul, Emcee Design’s initial assignment was to create a new logo and packaging for the much anticipated candy shop, which recently opened at 1012 9th Street in Sacramento.
However, the packaging assignment became an entire branding campaign for the candy curator. The Emcee team created and delivered store front and interior design, standard and premium logos, packaging for six boxes and three jars and full social media engagement involving Facebook, Twitter and Linkedin.
Paul comments, “ We loved working with the entire Emcee Design team. They really understood our vision and knew how to bring it to life."
Creative credits go to: Emcee Design’s design director Michael Leonardini, designer Tamara Lawrence and illustrator Aris Bajar.