Polar Limited-Edition  Seltzers

CPG

 Polar Beverages, a family-owned and operated beverage company founded in 1882, looked to New York creative agency Miloby Ideasystem for its new 20oz bottle design. The new format for summer is revealed to consumers just in time for the warm weather and offers up a set of limited-edition recipes. Paying homage to some of the world’s beloved vacation destinations, these 100-percent natural sparkling beverages are stamped like a passport to identify its inspirational origin. Each of the three labels has a unique expression, working to express the spirit of “place” and reflect the company’s very personal style. This limited release of summer seltzers will also be available in the 1L format. miloby.com