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Brand Packaging

Numi Organic Tea Introduced in Recyclable Capsules

numi
April 4, 2015

Numi Organic Tea is partnering with Mother Parkers Tea & Coffee for the launch of its premium, full-leaf quality, organic and Fair Trade Certified tea, available in the RealCup brand of capsules. Paramount in entering the single-serve business was the ability to translate Numi’s taste profile authentically: The capsules feature a proprietary filter to get the most of every brew, ensuring unsurpassed flavor, body and aroma, every time, the company reports. Once brewing is completed, consumers can easily separate all the components of the single-serve capsule, compost the ingredients and recycle the cup body. Numi RealCup single-serve capsules are packaged in recyclable cartons with 100 percent recycled content paperboard, including 60 percent post-consumer content.  www.numitea.com

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