Crown Unveils Digital Toolkit for Packaging Community
Crown makes a wide range of metal packaging and metal vacuum closures.
Crown Holdings Inc., a global leader in consumer metal packaging, has relaunched its corporate website (www.crowncork.com) with enhanced functionality to offer brand managers and designers resources to help them better understand the benefits of metal packaging. Simplified navigation allows access to information on mobile devices and tablets, and the site incorporates technology innovations, infographics and videos. Visitors can view and download company publications such as the Company’s biannual Sustainability Report.
New additions to the website include a Design and Inspiration Gallery, which showcases the advanced printing and decorative techniques that can be employed to create attention-grabbing metal packaging. Intended to foster creative thinking and be a source for inspiration for the design community, this portion of the site will be regularly updated with new examples of creative packaging and concepts that Crown has already brought to market.
For brand owners, new sections for each of Crown’s business units offer information about the different packaging types available, designed to make it easy for visitors to evaluate the range of sizes and shapes, performance details and regional availability. To help brands recognize how they can leverage metal packaging to bring new products to market effectively, separate innovation sections spotlight Crown’s latest technological advances in packaging, the company reports. Also highlighted are recent customer successes from markets around the world, demonstrating new packaging concepts in action today.
“The redesign of Crown’s website is key component of our commitment to strengthening relationships with brands and bringing greater inspiration to the packaging design community,” says Thomas Fischer, vice president Investor Relations and Corporate Affairs of Crown Holdings Inc. “We are very excited with our expanded digital presence and will continue to update the website on a regular basis with new educational videos, infographics on industry trends and the latest insights into how packaging can support brands’ needs.”