Menasha has won a POP-UP Creative Award during Point of Purchase Advertising International’s (POPAI) 2nd Annual East Coast POP-UP Creative Gallery held May 28, 2015 in New York City.
“This is the first time Menasha has participated in the East Coast POP-UP Creative Gallery, and it’s an honor to be recognized by our peers in the point-of-purchase (POP) industry,” says Dennis Bonn, vice president of marketing at Menasha. “Menasha takes pride in delivering innovative and effective retail promotional solutions that go beyond our customers’ expectations.”
Menasha was awarded Bronze for its Coty Sally Hansen Miracle Gel Family display. Menasha developed the eye-catching display for multiple locations to promote the launch of the Sally Hansen Miracle Gel.
“Thanks to these displays, Sally Hansen had its first eight weeks of consecutive growth since 2012,” says Frank Intinolli, senior manager, Display Development for Coty, Inc. “We are fortunate to have partnered with Menasha to ensure a successful launch of this product line.”
Menasha competed against approximately 30 other displays during the East Coast POP-UP Creative Gallery. Attendees were encouraged to text-to-vote for their favorite displays in both 2-D Design Board and 3-D Display Categories. POPAI presented a Gold, Silver and Bronze Award in both categories.
East Coast POP-UP Creative Gallery is a regional POPAI event that showcases the finest in-store marketing executions and the innovation happening in the POP industry. Menasha was also a sponsor of this year’s event.