Appartement 103 was awarded with the opportunity to refresh Château de Pampelonne, a leading Rosé brand from Provence, established for over 200 years and sold across all five continents.
In order to inject dynamism into the brand without losing its international recognition, it was crucial to understand and respect the key visual elements of the brand identity in a flawless manner.
The final chosen design kept the previous overall label structure, where every single element has been carefully reworked and modernized. The castle has been redrawn and is now accentuated in a subtle copper hot foil printing. The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers have been redesigned with more details to create a more elegant presentation combined with a more refined tactile experience. Last, the label was replaced with a cotton effect paper in order to enhance the premium feeling of the presentation as a whole.
Overall, the new Chateau de Pampelonne presentation is a clean uplift of the brand that keeps its identity intact, while ensuring the brand’s evolution through time.