Veteran coffee shop owner, now roaster, Abraham Sitt, announces the launch of a new line of cold brew coffee, CAFF, now available in New York City. CAFF is a pure black, ready-to-drink cold brew coffee that is brewed and bottled by hand in Brooklyn. Each batch is made by steeping a special blend of freshly roasted coffee in water overnight, then removing the grounds using a two-step filtration process. CAFF has a chocolate and caramel finish that is strong but smooth. The cold brew can be mixed with milk or served straight over ice. Since cold water does not break down certain elements in the coffee beans, the process extracts more caramel, chocolate and nutty notes for a smoother and less acidic taste. The CAFF name refers to the slang term for a London café in the 1930s, and the Art Deco logo pays homage to the high street design.