CideRoad (pronounced side-road) has taken on the task of reintroducing America to switchel, the refreshingly healthy blend of water, apple cider vinegar, maple syrup and ginger that is as old as the American Revolution. As a beverage startup, CideRoad needed to make a splash at retail. The company’s owners approached Berlin Packaging with the task of creating a glass bottle that would provide a safe and convenient drinking experience, allow for easy pouring and establish the brand distinctively on grocery shelves. Using CideRoad’s truck emblem for inspiration, Berlin responded with a 270g, 100 percent recyclable glass container that features a custom-molded tire tread embossment encircling the bottle. The design provides an easy hand grip while reinforcing the brand personality. A 38mm opening, capped by a domestically sourced stock closure, completes the package.