Prime Studio has redesigned the signature offering of Panatea, a health- and lifestyle-driven matcha green tea company. The ceremonial-grade matcha green tea set 2.0 consists of a 30g tin of matcha, bamboo whisk, scoop and a double-walled glass bowl (also redesigned by Prime Studio to enable easier frothing). The brief called for a package design that was cheaper, easier to assemble and presented the set to the consumer in stylized manner. All of these objectives were achieved with a design that utilizes a recycled kraftboard sleeve and a custom white tray revealing the brand’s tagline “Sip Up & Zen Out.” The packaging was designed to fit in a standard shipper box for even greater efficiency and cost savings — particularly important for a small company where the largest proportion of its sales are direct-to-consumer through its website.