Seasonal and holiday packaging has seen huge growth since 2012. Big companies like Starbucks and Coca Cola roll out special packaging for big holidays throughout the year, using the calendar as an opportunity to create relevance with consumers. But do everyday consumers really prefer special holiday packaging? Does seasonal packaging really help brands sell more product?

Product packaging and light manufacturing services company Grimes Packaging Services has created an infographic with research from Mintel, the National Confectioners Association and the National Brewers Association.

See the findings and some seasonal packaging guidelines to help you determine what your brand should do about holiday and seasonal packaging.