Home » Tetra Pak Plans Delivery of 100 Million+ Renewable Packages in 2016
Tetra Pak just announced it expects to deliver more than 100 million packs of Tetra Rex® Bio-based to customers during 2016, reflecting strong demand for the package since its launch in January 2015. The world’s first package made entirely from plant based materials has gained popularity among consumers across Finland, Sweden and Norway, with brands such as Valio, Arla Foods, Vermlands Mejeri, and TINE.
Bjørn Malm, Head of Corporate Responsibility at TINE, Tetra Pak’s latest customer to use the package said, “We believe growing our business sustainably is not just good for the environment, it also improves our competitiveness and provides product differentiation. Thanks to Tetra Rex Bio-based we have been able to take a significant step towards our own environmental goals and have committed to making all our milk cartons renewable from next year”.
The package’s outstanding environmental profile was recognized in the form of seven awards last year, including first place in the Sustainable Innovation category at the Ethical Corporation Responsible Business Awards.
“The success of Tetra Rex Bio-based in its first year is extremely encouraging,” said Charles Brand, Executive Vice President Product Management & Commercial Operations at Tetra Pak. “We are proud to be the first company to deliver a package made entirely from plant-based materials. Every package is traceable to its origin, helping customers to enhance their brand and communicate with consumers. This is a significant milestone in Tetra Pak’s long term ambition to provide 100 percent renewable packaging across our product portfolio.”
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In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!