The Scent by Boss was one of the major launches of last summer, and continues to make headlines. Axilone Metal was involved in the creation of unique, masculine bottles for the launch and with the design guaranteed technical performance and high-quality service to Boss.
Resolutely sensual, The Scent makes a statement by combining the impact of metal packaging with the amber color of the fragrance. Axilone carefully followed a set of specifications and the brand's request for sustained production, which both highlight the capacity and process of Axilone's Spanish plant.
The first challenge faced by Axilone was to utilize an anodized aluminum in matte silver that gives the satin effect of brushed aluminum, a male code important to Boss. The bottle has an engraved metal fret with plastic insert. The aluminum cap is composed of a plastic insert and a weight. The closing click is clear and neat. The plastic components were made in Auray, France, then assembled at the production site of Axilone Metal in Spain.
Axilone Metal's new plant in Spain, inaugurated end 2014, was designed to meet continuous improvement specifications. The stamping workshop organization, the new high-speed automatic anodizing line, and the automatic assembly lines are especially suited for fast and global launches. This is how the site meets two major challenges: shortening production times and ensuring the launch by a high production rate.