Peach Street Distillers' identity is centered around confidence. It believes in its products and is proud to be a small batch maker. The quirky art on its labels won't appeal to everyone, but Peach Street is fine with finding just the right customer for its products. The brand says in its story that it has "found that hard work tends to pack the best punch, and easy always leaves a bad taste in our mouth." Companies that stick to their guns and show personality have the right makings for a standout brand. Read on for the orignial story.
Launched in early May, Colorado’s-own Peach Street Distillers has unveiled a full rebranding that will give all of its 25 craft spirit brands a cohesive look and feel, including a new website labeling and branding, and digital/social components. The rebranding was created by Peach Street Distillers’ creative agency, Red Tettemer O'Connell + Partners (RTO+P), and signals the award-winning craft distillers’ commitment to quality and growth.
With a new tagline, “Colorado Made by Colorado Folk,” Peach Street Distillers’ new look will highlight the epic story of how a passionate few turned Palisade, Colorado’s legendary local fruits and grains into a family of extraordinary spirits. “Colorado Made by Colorado Folk” plays into the craft spirit trend, but shines through with true quality and character.
“The guys behind Peach Street are the real deal,” said Steve Red, President and chief creative officer of RTO+P. “Their ingenuity and stubborn attention to detail, matched with the almost mystical qualities of Palisade, CO, results in craft spirits like no other.”
Founded in 2005, Peach Street Distillers are a band of misfits making unreasonable spirits the hard way. From Colorado's first Bourbon to their well-known Goat Vodka, Jackelope Gin and other exquisite craft grappas, brandies, and their own Rarer Air bier schnapps, Peach Street’s spirits are made with local fruits and grains raised by local, devoted farmers. In Palisade, Colorado, where Peach Street Distillers call home, the original fruits that made the small town famous live on in Peach Street’s family.
“After 10 years in the making, we couldn't be more excited about our new look and feel. This launch isn’t just about us; it’s about our community, growers and the amazing agriculture we are able to utilize to create our spirits. RTO+P completely understood this and with this rebrand gave our spirit family life,” said Moose Koons, sales manager at Peach Street Distillers.
In addition to the rebrand, Peach Street Distillers is launching the first special edition flavor of TuB Gin – RTO+P’s very own gin brand – called Hopped Plum. This new flavor starts with the original citrus-forward gin and is married with Palisade Plum Eau De Vie and macerated Colorado Hops, for a hoppy, softly spiced smooth spirit. This spring edition of TuB Gin kicks off a quarterly new flavor launch to coincide with the seasons.
Distribution for all Peach Street Distillers spirits is California, Colorado, Illinois, New Jersey and New York. As part of the launch, RTO+P will also handle point-of-sale in-store creative and creative collateral for events.