Home » Nail Polish Bar Display Earns OSI Creative a POPAI Outstanding Merchandising Achievement Award
OSI Creative, a leading provider of global supply chain managed solutions for point-of-purchase displays (POP), product packaging and promotional programs, today announced it received a bronze award for its Nail Polish Bar display for a large national retailer at the 2016 Point-of-Purchase Advertising International (POPAI) Outstanding Merchandising Achievement (OMA) Awards Competition. OSI’s display won in the Hair & Skin Care – Permanent Display category.
OSI’s Nail Polish Bar received accolades for its beautiful, yet simple design aesthetics. The bright white display perfectly showcases a variety of nail polish colors, providing a luminous color spectrum to quickly lead the consumer to a purchasing decision. The permanent display also incorporates OSI’s patented ACCUtips™ clip-in strip nail brackets, which allow consumers to “try on” nail polish shades on their fingers without opening bottles or wasting product. The displays ship to retailers as one unit, enabling store personnel to simply remove the display from the shipping container and place it onto the retail floor.
“Our Nail Polish Bar creates a fun shopping experience while at the same time meeting the specific requirements of retailers. We are honored to once again be recognized by POPAI alongside the best and brightest in the point-of-purchase and retail design industry,” said Joe Baksha, President and CEO of OSI Creative. “We strive to continually deliver the most innovative and effective retail displays built to create maximum impact, drive sales and help our clients grow their business. These awards are a testament to our team’s hard work and dedication.”
POPAI presented its annual awards at GlobalShop, the industry’s largest event for retail design and shopper marketing. The OMA Awards celebrate the most innovative and effective in-store and POP displays proven to lift sales, make products memorable and attract consumers to purchase products.
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In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!