Innovative Beverage Can Creates New Category
The can's features make a café-style foam possible for lattes.
“America Deserves Better Coffee” is the philosophy under which La Colombe Coffee Roasters and its 14 cafés operate. The brand wants to bring the best hand-sourced coffee from the world’s developing countries to people nationwide. Thanks to a novel innovation and collaboration with Crown Holdings Inc., the Draft Latte, a packaged product that mimics the foam of a latte prepared in one of La Colombe’s cafes, is now available. Crown’s new InnoValve can—a 10-oz sleek-styled can for textured beverages—has a proprietary one-way valve/grommet at the bottom of the can that compresses a nitrous oxide gas into the drink upon opening, which, in this case, creates the café-style foam. The metal cans also feature an attached lip guard to mimic the feel of a to-go coffee mug. www.crowncork.com