“Roger Enrico was, quite simply, one of the most creative marketers of his or any generation,” says Indra Nooyi, PepsiCo’s current chairman and CEO in an email statement concerning the former PepsiCo CEO's passing on June 1, 2016, Entrepreneur magazine reports

Under Enrico, PepsiCo became a true competitor to Coca-Cola. Celebrity endorsements and acquisitions flourished under his touch.

Fortune magazine details further the strategic steps Enrico took to make the brand a giant in the CPG industry.