The Dow Chemical Company (NYSE: Dow) will showcase world-class expertise, technologies and award-winning innovations from its Packaging & Specialty Plastics (P&SP), Elastomers, and Electrical & Telecommunications businesses at K 2016 – the largest global gathering of the plastics and rubber industry, held  October 19-26, 2016 in Dusseldorf, Germany.
Through its ‘Face of Innovation’ theme, Dow will demonstrate the latest developments in technologies and applications, as well as shine a light on what is behind every innovation – a team of world-class scientists, researchers, marketing experts and value chain partners that together result in accelerating transformative ideas into real-world solutions for customers worldwide.
“For us, behind every innovation there is a story of the people who have worked hard to bring that idea or growth opportunity to life. This is what we will be highlighting at K 2016… the Face of Innovation,” comments Diego Donoso, Business President for Dow Packaging and Specialty Plastics. “Dow’s R&D experts, our Pack Studios innovation centers, and Technical Services & Development leadership means that Dow is able to collaborate with our customers to develop solutions that meet consumer preferences. K 2016 offers a giant global stage and tremendous opportunity for our customers to see and experience first-hand our latest product advances and how they were created.”
Dow is at the forefront of the plastics industry with new innovations for markets ranging from food packaging, transportation, infrastructure and appliances to consumer durables, utilities, healthcare, medical and more.
Increasing consumer demand in emerging regions such as the Middle East, Turkey, Africa, India, and Asia Pacific also means new opportunities. Dow invites K 2016 attendees to learn more about global growth and partnership opportunities made possible by its latest world-scale plastics growth investments. For instance, Dow’s joint venture in the Middle East, the Sadara Chemical Company, has begun ramping up polyethylene production and delivered its first product to India in February. Dow’s investments on the U.S. Gulf Coast will also provide further growth opportunities for customers in the Americas. 
“We want to highlight customer successes and demonstrate the opportunities for mutual growth that come from our partnerships spanning across the entire value chain and our investments spanning the globe. The Face of Innovation is a great platform to do this,” said Greg Jozwiak, Business President, Dow Elastomers and Electrical & Telecommunications. “Whether customers are looking for technical information, practical advice, or inspiration for their next innovation, they are sure to find it with Dow at K 2016.”
At K 2016, Dow will provide a dynamic, first-class experience for customers, with a business and hospitality center, an interactive collaboration zone, and application/sample spaces on its stand. This is the ideal space for Dow customers and other partners to meet with Dow and see the Face of Innovation and industry thought leaders, to engage and learn more about the many exciting innovations happening across the industry.
Click here to learn more about how Dow is bringing innovation to life. Stay up-to-date with the latest news and events, and find out more about the Dow stand in Hall 8a.