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Brand Packaging

ASG-SPARK! Acquires Design North for Strategic Design

ASGandDN
June 24, 2016

ASG-SPARK!, a division of ASG-Worldwide, has announced it has acquired Design North, an award-winning strategic branding and packaging graphics design firm located in Racine, Wis.

With the addition of SPARK! capabilities, Design North is now a global, integrated creative and production services firm. These capabilities fall within the areas of Design, Production & Localization, Technical Services and Pre-Press/Pre-Media. This multi-channel creative and production management service platform includes: strategic branding and packaging graphics design; packaging and point-of-sale structure design, CAD engineering, prototyping; 3D shelf set simulation; pre-shopping print and digital media; beacon technology; pre-press/pre-media file prep; and digital asset management. The integration of these services ensures brand consistency and quality control across multiple retail consumer touchpoints and optimizes speed-to-market.

This complements Design North’s 50-year reputation for superior packaging graphics design and personalized service as a trusted partner helping clients build their brands at retail. 

“The acquisition gives Design North more capabilities, more control over the creative process, a truly global presence and direct access to new categories of business,” Lee Sucharda III, president of Design North, shares. “I could not be more excited! This relationship will be tremendously valuable for our clients and new customers as well.”

“We are thrilled to welcome Design North and its extraordinary team to the ASG-SPARK! family,” ASG-Worldwide CEO, Tony Garnish, states. “For over fifty years, they’ve helped businesses succeed through the quality of their work, their hands-on customer service and unique design creativity.” Global head of ASG-SPARK!, Bernie Bingham, adds, “Design North is a perfect complement to SPARK! and will enhance our ability to provide our core design, localization and brand solutions to customers both regionally and globally.” 

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