Design North Creates New Positioning, Branding and Packaging for Harvest Stone Mix

Strategic branding and packaging design firm Design North helped TH Foods with positioning, naming, brand identity and the eventual packaging system for this tasty new line of crispy, crunchy gluten-free snacks. The Harvest Stone Crispy Mix is currently the only gluten-free mix available on the market, according to TH Foods, and each of the three flavor combinations includes five great-tasting components. The packaging was designed to communicate the essence of each of the products and individual components. The line, recently featured at the 2015 Natural Products Expo West, already has distribution in more than 300 stores and has received an American Package Design Award. www.designnorth.com

ON DEMAND: With the assistance of the Frito-Lay R&D team, Bryce produced a fully industrial compostable, BPI certified flexible packaging structure for five different Frito-Lay products for the Coachella Music Festival in 2023.

ON DEMAND: Three words on everyone’s lips across the packaging industry these days are “Extended Producer Responsibility,” known as EPR. This panel will feature various perspectives from suppliers, converters and industry and offer individual snapshots of the challenges and potential solutions.