BRANDPACKAGING says: Commemorative packaging for major and memorable events engages fans at the venue. Even if they don't keep the packaging for years to come, know they had fun purchasing the item, which helps them think favorably about your brand in the future.

This is set to be the concert highlight for next year: Alive and Swingin´ is back on tour in 2017! And Rea Garvey, Sasha, Xavier Naidoo and Michael Mittermeier will play the tour's grand finale at the Radeberger Nacht der Stars at Dresden’s Semperoper, on April 29, 2017.

Especially for this event, there will be a limited-edition range of “Radeberger” bottles done by Constantia Flexibles Labels Division, with a photorealistic print of the famous stars printed on a 50 mµ PET shrink-sleeve. 

“Las Vegas,” “New York,” “Chicago” and, of course, “Dresden” will take leading roles alongside the well-known stars Rea Garvey, Sasha, Xavier Naidoo and Michael Mittermeier, with their big band.

The sleeves will be gravure printed on a shrinkable PET-material. The reverse-printed transparent material means that the finest details and highlights of these sophisticated cities are particularly emphasized.

The light-reflective gold colored pigments used here create a metallic effect on the brand logo as the light falls on it. Some or all of the order is available with a range of finishes, from a delicate shimmer to a powerful gloss.

In addition to gold and silver, a huge variety of different metal color pigments can be added to the lacquer. When it comes to high-gloss effect colors, Constantia Flexibles can offer a wide range of effects, varying in color tone, particle size and level of gloss.

“The Radeberger Nacht der Stars with Alive and Swingin‘ will be a very special evening in the style of Radeberger Pilsner. We are thrilled that these four exceptional artists will be bringing their tour to an end here with us, in a grand finale at Dresden's Semperoper,” says Marco Domogalski, head of marketing at Radeberger Pilsner.