You want to move your product to market quickly? Save time and money? Where do you start? How do you choose the right designer? To answer those questions you need to understand the two key design roles involved in creating the perfect package: a packaging engineer and a graphic package designer.
As the chief creative officer of Paper Roo Package Design and Branding, I’ve been helping customers all over the world create eye-catching packages. That’s how I know choosing the right designer is critical to helping the design process move smoothly, avoid problems and ultimately get the product on the shelf. One of the lessons I’ve learned is the importance of educating my customers on the differences between graphic package designers and graphic designers.