Capturing Kids' Attention
Kinder Cola, the Dutch beverage line aimed at children, has tapped Constantia Flexibles to produce its new shrink sleeve labels. Made without caffeine and with significantly less sugar than traditional cola, Kinder Cola is the premier youth cola beverage in the northern European region.
Until recently, these products used a wrap-around label. Kinder Cola’s goal was to maximize its branding with a higher quality label. Constantia Flexibles’ shrink sleeve label is an ideal solution. It amplified the branding by providing a 360-degree messaging platform, more than doubling the amount of space available. Additionally, Constantia Flexibles’ technology includes multiple image printing, allowing for three designs per reel. Targeted at children, Kinder Cola’s bright graphics pop off the bottle, significantly increasing on-shelf visibility. www.cflex.com